Industry Reports

GRI is the author of the 2017 Cannabis Consumer Preference and Segmentation study. The report details the major trends and sentiments around cannabis.

The 50+ page report includes information on:

Purchase drivers

Usage behavior

Cannabis trends

Legalization pulse meters

Media usage and consumption

Market sizing and segments

Custom Research

GRI is prepared to handle all cannabis insight requests from investment institutions, retailers, and manufacturers.

Our team of researchers all have Master’s degrees and each has 10+ years of experience working in the market research space. We are one of the only market research companies actively conducting research for market leading cannabis related businesses.

Product design and testing

Understanding visit drivers and loyalty

Drivers of product choice

Closed-loop feedback systems

Industry trends

Political meters (legalization pulses)

Customer segmentation

Price testing

Ad/media testing